Using TikTok for Your Digital Marketing

Are you looking to grow your social media following and business reach? Weill, it would be beneficial to you if you step into the world of TikTok. This is particularly true if you know how to do it properly.  


There’s a huge misunderstanding that only young people use TikTok. While most of its users are young adults, there are still a lot of older people who use it today.  

Individuals use TikTok to follow the latest trends and seek enjoyment. With this, you can use the platform to create fun advertising methods and integrate your business into the latest trends.  

Various forms of advertising are available on the platform. Today, we’re going to share with you some tips on how to use TikTok for your Fayetteville digital marketing strategy.  


Keep in mind that you cannot use the same methods you use on other social media platforms, such as Instagram or Twitter. TikTok is extremely different. You can’t simply place your brand on it. You need to show content that takes on the latest trends and has fun value.  

If you want to engage on TikTok, you’ve got to take advantage of hashtags. Aside from that, you can also tag similar accounts in your industry to your content. It’s extremely important to communicate with others. You can make your followers feel valued if you’re able to make conversation with them. 

Influencer Promotion 

This is where companies pay well-known influencers to endorse their service or product in their videos on TikTok. Today, there are a lot of well-known influences with huge followings. Usually, their fans are crazy over them. They consider them as their idols. This allows the influencer to promote your business. Thus, their fans can become your new clients.  

However, you need to do your research. You need to look for influencers who will fit your goals. Then, reach out to them. One of the biggest mistakes a business can make when doing this strategy is not doing their research. They might choose an influencer with an audience that does not fit their goals.  

Furthermore, influencers are humans. Thus, they can also make mistakes that can ruin their reputation. If you’re working with an influencer and he/she makes a mistake, it might affect your reputation as well. 

Thus, you need to be wary about the influencers you consider if you’re planning to do an influencer promotion.  


In TikTok, native advertising enables the promotional videos of a brand to be included in the user’s feed. This is called the “for-you” page. Typically, native advertising contains links that will direct the user to the website of the brand. Thus, they know that they’re seeing an ad. That is why you can bid on the ads just like in Google. Aside from that, you can also target the users for your specific goals.  

Native ads can result in more conversions and interest for your business if you can target the correct individuals. You can be successful on the platform if you can create an interesting video ad and know who to target on TikTok.